NEW DELHI | MUMBAI: Next time you're at the supermarket, check the label of packaged foods and beverages for the expiry date. The back of the pack is becoming as important as the front. With increased customer scrutiny in the wake of the Maggi noodles controversy, large retailers are asking food companies to supply products at their stores within five days of manufacturing — if not less — so that their shelves aren't filled with old stocks. "Travel time between various channels — from the manufacturing plant to the warehouse and distributor to retailer — has to reduce so consumers get the freshest products," said Devendra Chawla, group president, food, FMCG and brands at Future...
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